2025’s Most Viral Fragrance: Why Coco Chanel Eau de Parfum Dominates Luxury Shopping Trends

Hey fragrance fam! I’m Luna, your go-to luxury shopping guru

As a 28-year-old fashion tech consultant with a borderline obsession for data-driven beauty finds, I live for uncovering those too-good-to-be-true luxury deals. When I’m not analyzing market trends (my nerdy side) or testing new skincare routines (my bougie side), you’ll find me hunting for authentic luxury pieces that won’t bankrupt my savings account. Today we’re diving deep into what’s literally everywhere in 2025 – the iconic Coco Chanel Eau de Parfum.